Location-Aware Access
CineRoute is a patent-pending access system that routes viewers between nearby theatrical screenings and online rental.
Patent-pending · India
At a glance
Built
Location-aware routing between theater and online access
Handled
Territory rights, theater proximity, location permissions, and access states
Result
Hybrid theatrical + online releases without a simple one-size-fits-all gate
Product explainer
A short video showing how CineRoute routes viewers between nearby theaters and online access.
Independent theatrical releases create a conversion gap: marketing drives interest, but many viewers still cannot find a practical nearby screening. Waiting months for online access loses that demand.
MovieSaints needed a way to support same-day online access without undermining participating theaters.
How it worked
CineRoute
A location-aware access layer that determines whether a viewer should be routed to a nearby theater or allowed to rent/watch online.
Territory rules
Country and region-level availability rules for title-by-title rights and release constraints.
Proximity checks
Browser-location checks for zone-blocked titles, with fallback states for denied permissions or unavailable location data.
Access state machine
Clear viewer outcomes: watch online, buy/rent, request access, geo-blocked, or routed to theater availability.
Operator controls
Internal scripts to update territory access, enable zone-blocking, and support theater-linked QR flows.
Why it mattered
This allowed MovieSaints to support hybrid theatrical and online releases: protecting nearby theater availability while unlocking demand from viewers who did not have practical theater access.
What this shows
This shows how I translate messy business, legal, and technical constraints into product systems users can understand and operators can manage.